A few weeks after announcing her high-profile divorce on social media, Sheikha Mahra, the 30-year-old daughter of Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum, has taken a bold step by launching a perfume with the intriguing name ‘Divorce’ under her own brand Mahra M1.

This move comes after she divorced her husband through a controversial Instagram post, garnering widespread attention back in July 2024. The perfume’s launch seems to symbolize her journey and resilience, akin to Princess Diana’s iconic black dress.

Following the teaser of the ‘Divorce’ perfume shared by the princess on Instagram, netizens have been quick to express their views. Many have offered positive and empowering comments, appreciating Sheikha Mahra’s strength and entrepreneurial spirit. Some have even humorously speculated on the fragrance, with one commenter suggesting that it “smells like freedom.”

Others have commended her resilience as a mother, emphasizing the inspiring message her actions convey to women facing difficult times. While specific details about the perfume, such as its notes and availability, have not been disclosed, it is noteworthy that the launch of Mahra M1 comes just four months after the birth of her daughter, Mahra.

Despite the apparent boldness and controversy surrounding the perfume’s name, it ultimately represents Sheikha Mahra’s journey towards empowerment and reclaiming her narrative in the public eye.

Overall, the unique move has been received positively, prompting discussions about the intersection of personal empowerment and entrepreneurship.